Design Competitive, Market-Aligned Equity Plans Backed by Real Data

We benchmark your ESOP plan against Indian startups, VC-funded growth companies, and listed entities in similar sectors. Whether you're in SaaS, D2C, fintech, or manufacturing and whether you're pre-Series A or IPO-bound , and whether you're pre-Series A or IPO-bound, we give you market-aligned insights based on real, relevant comparisons.

We evaluate:
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• ESOP pool size as % of cap table
• Typical grant sizes by function and level
• Vesting periods and cliffs
• Exercise prices and expiration windows
• Performance-based vs time-based vesting
• Buyback frequency, participation, and liquidity norms
• Wealth Creation

You see exactly how your plan compares — and where it can be optimized.

We help you benchmark grants for founders, CXOs, and key employees against peer companies factoring in company stage, ownership history, and funding status. You’ll know whether your offer is compelling enough to attract or retain top-tier leadership talent.

We provide benchmarking insights in formats that can be shared with your board or investors. Whether you're expanding your pool, revising grant norms, or launching a new retention scheme, we help build consensus with data, not assumptions.

Once benchmarking is complete, we help you redesign grant guidelines, pool structures, and vesting frameworks to make your plan more aligned with your goals, whether it’s retention, cost optimization, or fundraising readiness.

Qapita works with over 57 unicorns and 150 listed companies across India — giving us unparalleled access to real-world data on ESOP pools, grant behaviors, liquidity programs, and plan evolution. This rich, cross-sector intelligence helps us deliver benchmarking that’s not only accurate, but truly actionable. No guesswork, no assumptions — just the best data, from the team that powers the country's most valuable companies.